I was surprised by the number of slides tweeted from a recent literacy conference that lacked a sense of visual literacy. Even the most seasoned presenters sometimes seem unaware of the negative impact their slides have on the delivery of their messages and ideas.
Visual literacy has been described as ‘the ability to interpret, negotiate, and make meaning from information presented in the form of (still or moving) images, extending the meaning of literacy, which commonly signifies interpretation of a written or printed text’. (Bristol and Drake 1994). It’s not just about consuming though. This definition is missing the ability to create meaning through visual media too.
Central idea: The way we present ideas influences how they are received.
‘We are a visually illiterate society. Three R’s are no longer enough. Our world is changing fast—faster than we can keep up with our historical modes of thinking and communicating. Visual literacy—the ability to both read and write visual information; the ability to learn visually; to think and solve problems in the visual domain—will, as the information revolution evolves, become a requirement for success in business and in life’. – Dave Gray, founder of visual thinking company XPLANE.
Self challenge: A post a day for a week. #4